Microsoft Launches Zune Today

As Microsoft launches Zune this week, the goal is not to manufacture another digital music player but to create a shared, social experience that will be shaped by the collective imagination of consumers and will inspire discovery of new music and artists. 

Zune is Microsoft’s music and entertainment platform that provides an end-to-end solution for connected entertainment. The Zune experience includes a 30GB digital media player, the Zune Marketplace music service, and a foundation for an online community that will enable music fans to discover new music. Inspired by the vast and varied community of music fans, Zune focuses on helping emerging artists shape the digital canvas. Zune is part of Microsoft’s Entertainment and Devices Division and supports the company’s software-based services vision to help drive innovation in the digital entertainment space. More information can be found online at http://www.zune.net/en-us/press.

While I like to see new tech stuff and I especially like the idea of music sharing and the whole social experience that they are trying to create, I think the biggest issue with this Zune player is the idea of buying Microsoft Points in order to buy music from the Zune Marketplace.  But it is the consumers, you, who will decide!  Retail cost for the Zune is $249.99.

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